About fancymerch

fancymerch is back.

In March 2017, Robert Downey Jr. posted a side-by-side photo on Facebook — himself on the left, Kit Harington on the right, both wearing the same fan-designed shirt. The design: a wolf head with an Iron Man helmet. House Stark, meet Tony Stark.

The caption read: "Let the crossover conspiracy theories begin." The post hit 8.9k reactions, 2,300 comments, 3,300 shares. The shirt was made by fancymerch.

The first chapter (2017–2022)

fancymerch was started by a German designer named Joe LaCelle. After the RDJ post went viral, traffic surged — fans from the US, UK, Germany, and Denmark bought House Stark × Tony Stark tees, mugs, beach towels, phone cases. The brand expanded into Game of Thrones, Supernatural, and a few other fan-art crossovers.

In May 2017 the domain and inventory were sold via Flippa. Over the next several years it ran quietly until the Shopify store eventually went dormant.

The second chapter (2026–)

Eight years later we're back with the original designs — the same Stark × Stark wolf, the same "Valar Morghulis" sigil, the same "Driver Picks the Music" Supernatural reference. We've recovered all 17 layered design files, 88 archived product pages, and the original logo at print resolution.

Right now everything is marked coming soon. We're re-inking with a new print-on-demand fulfillment partner, working through size/material options, and finalizing the relaunch lineup.

The Stark × Stark crossover

The original viral design — both Starks, photographed wearing the same fan-made shirt. Browse the Ironwolf collection for the complete original line.